Fort Lauderdale, FL
Identity, Branding, Print
With its mission of Fighting Hunger and Feeding Hope, FoodShare provides help for those in need in South Florida communities with a dignified, joyful attitude.
To convey the rebrand’s cheerfulness and seriousness graphically, the grid is used as a guide to arrange elements, while leaving enough room for loose typography and layout experimentation.
Most donations are made merely by dropping a bag in a box, but FoodShare has its goal to communicate how each bag affects real people, on both sides of the donation. By focusing on individual stories of giving and receiving, FoodShare intends to change the perception of charity from an impersonal handout to a life-transforming act of kindness.
What We Did