Carmel, IN
Branding, Logo Design
Rivet Coffee Secondary Branding
Studio Gurr approached HoneyYork to collaborate
in developing a secondary logo for Indiana-based coffee maker Rivet Coffee. The all-American company started when founder Chris Dillow started roasting his first batches from a 1964 Airstreamer that he restored himself in his backyard. Inspired by this unique startup story and influenced by WWII US Airforce iconography, we designed a weighty and memorable secondary logo that complements the established minimalist brand design.
2020
Specialty Coffee
What We Did
Brand Identity
Secondary Logo Design
Credits
Creative Direction:
Art Direction:
Edgard Barbosa
Case Study Photography:
Font: