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Carmel, IN

Branding, Logo Design

Rivet Coffee Secondary Branding

Studio Gurr approached HoneyYork to collaborate 

in developing a secondary logo for Indiana-based coffee maker Rivet Coffee. The all-American company started when founder Chris Dillow started roasting his first batches from a 1964 Airstreamer that he restored himself in his backyard. Inspired by this unique startup story and influenced by WWII US Airforce iconography, we designed a weighty and memorable secondary logo that complements the established minimalist brand design.


Specialty Coffee

What We Did

Brand Identity

Secondary Logo Design


Creative Direction:

Studio Gurr


Art Direction:

Edgard Barbosa

Case Study Photography:

The Coffee Standard


GT Walsheim


“Whatever your life's work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better.”

—Dr. Martin Luther King Jr.


We are on a mission to design a clearer and more legible era. HoneyYork strives to design the most innovative, intelligent and appropriate communication in the world for our clients and for their audiences.