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Carmel, IN

Branding, Logo Design

Rivet Coffee Secondary Branding

Studio Gurr approached HoneyYork to collaborate 

in developing a secondary logo for Indiana-based coffee maker Rivet Coffee. The all-American company started when founder Chris Dillow started roasting his first batches from a 1964 Airstreamer that he restored himself in his backyard. Inspired by this unique startup story and influenced by WWII US Airforce iconography, we designed a weighty and memorable secondary logo that complements the established minimalist brand design.

2020

Specialty Coffee

What We Did

Brand Identity

Secondary Logo Design

Credits

Creative Direction:

Studio Gurr

 

Art Direction:

Edgard Barbosa

Case Study Photography:

The Coffee Standard

Font:

GT Walsheim